Policy

Privacy Policy

Last updated: 13 May 2026

Overview

Prop Firm Secret is an independent research platform that publishes data-driven analysis of proprietary trading firms. We are committed to collecting the minimum data necessary to operate the site, deliver relevant content, and improve the user experience. We do not sell your personal data to third parties, and we do not use it for purposes unrelated to running this platform.

This policy explains what information we may collect, how it is used, and what choices you have.

Information We May Collect

Technical and Analytics Data

When you visit this site, standard server and analytics services may automatically log certain technical information, including:

  • Page URLs visited and time spent on each page
  • Referring URL (e.g. Google search, another website)
  • Browser type, version, and language
  • Device type and approximate screen resolution
  • Country-level location (not city or street level)
  • Session duration and navigation path

This data is collected in aggregate and is used only to understand how the site is used so we can improve it. It is not linked to your name, email, or any personally identifying information.

Search and Filter Interactions

Your filter selections, search queries, and comparison activity on the platform may be recorded in aggregate form to help us understand which firms and features are most useful to traders. This data does not identify you personally.

Voluntary Communications

If you send us an email at hello@propfirmsecret.com, we will retain your email address and the content of your message only for the purpose of responding to your inquiry and improving our coverage. We do not add you to any mailing list without explicit consent.

Advertising and Analytics Services

This site may use the following third-party services, each subject to their own privacy policies:

  • Google Analytics — measures aggregate site usage, traffic sources, and user behaviour patterns.
  • Google Search Console — monitors search performance and indexing.
  • Google AdSense — may display advertisements and may use cookies or device signals to personalise ad delivery where permitted under applicable regional law.

You can review Google's privacy policy at policies.google.com/privacy. You can opt out of personalised advertising via Google Ad Settings or by enabling a global privacy control in your browser.

Cookies and Local Storage

We may use browser cookies and local storage to remember your preferences (such as filter state or theme selection) and to enable analytics and advertising measurement. For a full breakdown of cookies used and how to control them, see our Cookie Policy.

Use of Firm Data

Firm names, logos, domain names, and publicly available rule data displayed on this site are used for the purpose of commentary, factual comparison, and consumer education. This constitutes fair use of publicly accessible information. We do not reproduce proprietary documents, paid-access content, or internal firm communications. Firm logos are displayed under nominative fair use to identify the firm being discussed.

Data Retention

Analytics data collected through Google services is retained according to Google's standard retention policies. Email correspondence is retained for as long as it is relevant to ongoing communication or quality improvement. Firm research data is maintained on our platform and may be updated or removed at our discretion.

Your Rights and Choices

Depending on your location, you may have certain rights regarding personal data, including the right to access, correct, or request deletion of information you have provided to us directly. To exercise these rights, email us at hello@propfirmsecret.com.

You can limit third-party tracking through:

  • Your browser's privacy or incognito mode
  • Browser privacy extensions (uBlock Origin, Privacy Badger, etc.)
  • Your browser's built-in cookie and tracking settings
  • Google's ad personalisation opt-out

International Users

This site is operated from a global infrastructure. If you are located in the European Economic Area (EEA), United Kingdom, or another region with data protection laws, please be aware that your data may be processed in countries that do not have equivalent legal protections. By using this site, you acknowledge this. We take reasonable steps to ensure any transferred data is handled securely and in accordance with this policy.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after a policy change constitutes your acceptance of the revised terms.

Contact

For any privacy-related questions, data requests, or concerns, contact us at hello@propfirmsecret.com. We aim to respond to all inquiries within five business days.